Digital Advertising – Key Driver of Indian Music Industry

 

  • Digital Advertising – Key Driver of Indian Music Industry


  • On average, Indians spend 3-4 hours on Social Media daily, which is at par with the global average. 
  • 73% of the audience belonging to the age group of 45 years to 54 years use YouTube to watch online content.
  • The highest proportion of spends on digital media is claimed by social media (29%, Rs 14,480 crore), closely followed by online Video (28%, Rs 13,756 crore). 
  • Paid search contributes 23% (Rs 11,402 crore), while display banners claim 16% (Rs 7,964 crore). 
  • Online video is the fastest-growing digital media channel, projected to grow at a CAGR of 23% through 2026, while social media is expected to grow at a CAGR of 20% over the same period.
  • India's digital advertising industry reached Rs 49,251 crore in 2024, up from Rs 40,685 crore in 2023, and is projected to grow at a CAGR of 19%. 
  • By then, digital media is expected to account for 61% of total ad spend in India. The Digital advertising industry is rapidly evolving, driven by digital transformation, shifting consumer behavior, and personalization are reshaping brand-audience connections.

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