TIPS Music partners with TikTok for global music distribution

 

  • TIPS Music partners with TikTok for global music distribution 

  • The partnership aims to expand TIPS Music’s international reach by making its content accessible to TikTok’s global user base, particularly targeting Non-Resident Indians and expatriates

  •  TIPS Music a major Indian music label, announced today a direct partnership with TikTok to distribute its catalog of over 31,000 songs globally on the short-form video platform. 
  • The strategic agreement excludes China and India.

  • The partnership aims to expand TIPS Music’s international reach by making its content accessible to TikTok’s global user base, particularly targeting Non-Resident Indians and expatriates. 

  • Kumar Taurani, Managing Director of TIPS Music Ltd, cited increasing global consumption of Indian music and existing TikTok trends as key factors behind the collaboration with ByteDance, TikTok’s parent company.

  • Users will have access to TIPS Music’s diverse library, ranging from Bollywood classics to regional language hits.

  • TIPS is a public-listed music label in India, founded in 1988 by Mr. Kumar Taurani and Mr. Ramesh Taurani. 
  • Right from acquiring/ producing superhits in the 90s like Khalnayak, Phool Aur Kaante, Soldier, Coolie No.1, Raja Hindustani, Rangeela, Gupt, Pardes, Taal, Raaz, etc. to musical blockbusters films like Ajab Premi ki Gazab Kahani, Prince, Ramaiya Vastavaiya, Race (Franchise) and acquiring regional Tamil blockbusters film music like Ponniyin Selvan1 & 2. 
  • Over the decades, Tips Music has been home to all popular artists, including Alka Yagnik, Udit Narayan, Kumar Sanu, Sonu Nigam, Atif Aslam, Badshah, Diljit Dosanjh, Arijit Singh, A.R. Rehman, B Praak, to name a few. 
  • The label has also launched many new talents and played a pivotal role in shaping their musical careers. 
  • The company boasts an extensive catalogue of 30,000+ “THE MUST HAVE HITS” songs and is considered to be a prominent music creator across major languages and genres of music from India  

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