Akums and Jagdale aims to address India’s burgeoning demand for nutraceuticals, functional beverages, and therapeutic solutions.

 

  • Akums and Jagdale aims to address India’s burgeoning demand for nutraceuticals, functional beverages, and therapeutic solutions. 
  • As the partnership evolves, both organizations envision contributing significantly to the health and wellness revolution while fostering a sustainable ecosystem  
  • The launch of the aseptic carton pack product line marks the beginning of a transformative journey, setting new benchmarks for quality, innovation, and consumer satisfaction.
  • With a projected focus on mass-market accessibility and premium health-driven offerings, the partnership also taps into underserved medical markets, including critical care nutrition and therapy support products. 
  • This holistic approach positions the tie-up as a catalyst for change in the healthcare and wellness landscape    
  • The electrolyte RTD market in India, valued at over ₹1,000 crores with more than 150 million packs sold annually, is experiencing robust growth. 
  • With a steady 10% annual increase in volume, this market sees heightened demand, particularly during the summer months, when hydration needs peak. 
  • Simultaneously, the broader Indian RTD market is witnessing significant expansion, driven by a rising preference for functional beverages, therapeutic drinks, and wellness products. 
  • Aseptic carton packing technology is at the forefront of this evolution, offering solutions that meet the demands of modern consumers  
  • The collaboration represents a strategic convergence of Akums’ strong and extensive clients base and Jagdale’s legacy in healthcare innovation. Rajesh N. Jagdale, Managing Director of Jagdale Group, emphasized the potential impact of this alliance. “We are excited to partner with Akums, a name synonymous with trust and quality. Together, we aim to redefine the ready-to-drink segment in India, catering to diverse consumer needs across mass, premium, and medical markets. Our focus on non-milk-based formulations ensures inclusivity and addresses a broad spectrum of dietary preferences and prophylactic requirements”.
  • Together, Akums and Jagdale aims to revolutionize the market by introducing innovative, non-milk-based aseptic carton packing solutions across key categories like: 
  • a) wellness drinks under food, Ayush and nutraceutical frameworks, 
  • b) Sports nutrition with essential electrolytes for hydration and recovery 
  • c) Nutritional products for critical care, diabetes, and weight management   

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