LT Foods: Why having market share is important

 LT Foods: Why having market share is important

  • LTF is the second-largest branded basmati rice player in India with a market share of 30.2% in India as of September 2023 and is the largest selling basmati brand in the US with more than 50% market share in FY23 and among the market leaders in European union, East Asia and Israel, according to the management.
  • The company has widened its footprint through organic and inorganic routes, which include acquisitions of brands such as US-based Royal (2007), Hindustan Unilever Limited’s brands Gold Seal Indus Valley and Rozana (Middle East, 2016), 817 Elephant brand (Canada, 2017) and Golden Star brand (the US, 2022).
  • It set up a manufacturing unit in the Netherlands to cater to the European market, and a ready-toheat facility in the US in 2018.
  • The company has a strong product portfolio of more than nine brands, with the flagship brand, Daawat, commanding a high recall. The group has a track record of more than five decades in the basmati rice industry.

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