Sirca Paints India: Shifting manufacturing to India

  Sirca Paints India Ltd. announces the acquisition of the entire business under the brand name "Wembley" from Wembley Paints & Chemicals and Indo Wembley Paints Private Limited. 


  • With this acquisition, Sirca Paints will integrate Wembley’s full range of products, including thinners, wall paints, enamels, NC (nitrocellulose), melamine, and other coatings, into its portfolio.  
  • Q1FY26 Outlook 
  • Tier 2/3 Market Penetration: Continued push in markets like MP, Chhattisgarh, and Northeast, South India through localized marketing and dealer activations. 
  • New OEM Tie-Ups: Expanding presence in modular furniture and door manufacturing ecosystem with new B2B partners.
  • Launch of New Product Range under “Wembley” Brand: Targeting the complete value segment in paints and coatings to expand market share and address industrial demand.
  • Strategic Integration of Wembley Portfolio: Strengthening nationwide distribution with focused dealer on boarding and channel expansion.
  • New capex planned for streamlining Wembley production to increase the capacity and reduce the turnaround time.
  • Strengthening Architect & Influencer Engagement: With the new marketing team coming on board “one digital” specialized in architect and interior fraternity ; plan to deepen design community outreach. Also increase social and offline brand awareness via both offline and online marketing campaigns.
  • Foray into ultra premium wall paint segment is in very advanced stage for launching products in India post completion of trials after absorption of technical know how from Oikos Italy.
  • With the fall in crude prices, expect some softening of raw material prices.
  • Expect an increase in demand after IMD forecast of normal monsoons in India coupled with RBI policies of enhancing liquidity into the system

 

https://youtu.be/9NmEwZNSAz0?si=vwwr4dLSA_hW4dor


  • Sirca Paints India: Shifting manufacturing to India
  • Among the top 3 premium category wood coatings brand in India 
  • Market leader in premium wood coatings in North India 
  • Preferred OEM vendor for premium wood coatings
  • To establish stringent quality control and achieve consistency in finished products, the Company in FY23 commissioned a new manufacturing line for resins - a key starting material for wood coatings - at its existing facility in Sonipat. 
  • This project will not only enhance the quality of products but also help optimise production costs
  • Further, the Company announced a transition from importing key products of its Italian PU portfolio to manufacturing them at its Sonipat facility, this is a very important milestone for the Company. 
  • Not only does till allow us to optimise inventories, but also paves the way for ultimately establishing manufacturing base in India for all categories of products. 

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