Tips Music: Digital Advertising – Key Driver of Indian Music Industry

Tips Music: Digital Advertising – Key Driver of Indian Music Industry


Digital Advertising – Key Driver of Indian Music Industry

  • India's digital advertising industry reached Rs 49,251 crore in 2024, up from Rs 40,685 crore in 2023, and is projected to grow at a CAGR of 19%. 
  • By then, digital media is expected to account for 61% of total ad spend in India. 
  • The Digital advertising industry is rapidly evolving, driven by digital transformation, shifting consumer behavior, and personalization are reshaping brand-audience connections. 
  • The highest proportion of spends on digital media is claimed by social media (29%, Rs 14,480 crore), closely followed by online Video (28%, Rs 13,756 crore). 
  • Paid search contributes 23% (Rs 11,402 crore), while display banners claim 16% (Rs 7,964 crore). Online video is the fastest-growing digital media channel, projected to grow at a CAGR of 23% through 2026, while social media is expected to grow at a CAGR of 20% over the same period. 
  • On average, Indians spend 3-4 hours on Social Media daily, which is at par with the global average. 
  • 73% of the audience belonging to the age group of 45 years to 54 years use YouTube to watch online content. 

https://youtu.be/fUPiEKHm5U8?si=vU9j8oiyGCVfz_hY

WARNER MUSIC AND TIPS INDUSTRIES LIMITED EXPAND THEIR PARTNERSHIP

  • Most importantly this deal also enables them to distribute music to the world’s largest social media platform, Meta. 
  • Overall, this partnership will improve distribution of content thus enhancing revenue for company. We look forward to engaging and working more closely with Warner Music
  • This new deal will now see Warner Music take on the commercial and distribution responsibilities for all Tips Music’s frontline and catalogue music on all audio streaming apps, which spans across 23 Indian languages and 30,000+ songs. With access to even more incredible music from Tips Music catalogue, Warner Music will use its extensive global network of experts to promote Tips Music’s artists and songs around the world, opening them up to new fans and opportunities.  

 Thank you for contacting Rounaq! Please let us know how we can help you. 

Whatsapp: 7838491131

SEBI registered RA : Rounaq Bakshi
Waheguru

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