Tips Music: Digital Advertising – Key Driver of Indian Music Industry
Tips Music: Digital Advertising – Key Driver of Indian Music Industry Digital Advertising – Key Driver of Indian Music Industry India's digital advertising industry reached Rs 49,251 crore in 2024, up from Rs 40,685 crore in 2023, and is projected to grow at a CAGR of 19%. By then, digital media is expected to account for 61% of total ad spend in India. The Digital advertising industry is rapidly evolving, driven by digital transformation, shifting consumer behavior, and personalization are reshaping brand-audience connections. The highest proportion of spends on digital media is claimed by social media (29%, Rs 14,480 crore), closely followed by online Video (28%, Rs 13,756 crore). Paid search contributes 23% (Rs 11,402 crore), while display banners claim 16% (Rs 7,964 crore). Online video is the fastest-growing digital media channel, projected to grow at a CAGR of 23% through 2026, while social media is expected to grow at a CAGR of 20% over the same period....