CERA SANITARYWARE : Premier Sanitaryware Company in India

  • CERA SANITARYWARE : Premier Sanitaryware Company in India


  • Robust Financials & Disciplined Capital Allocation 
    • FY25 Revenue of Rs. 1,915 crore | Cash reserves Rs. 778 crore1 | Consistent dividend payout| Zero debt company | AA/Stable rated company
  • Strong Retail Presence & Distribution Network 
    • 6,600+ dealer partners , 25,500+ retailers , 1,850 brand stores , and 13 company owned experience centres – ensuring pan-India presence and enhanced customer experience
  • Comprehensive Portfolio Across Price Points 
    • Offering a full spectrum of sanitaryware and bathware solutions under three brands – Senator, CERA Luxe & CERA – catering to evolving consumer aspirations across segments
  • Pioneering Legacy with Proven Trust 
    • ~44 years of industry leadership, delivering design-led innovation, product quality, and customer trust
  • Multi layered Marketing Infrastructure
    • ● 13 CERA Experience Centres: Ahmedabad / Mumbai / Bengaluru / Kolkata / Cochin / Hyderabad / Trivandrum / Morbi / Chennai / Mohali / Lucknow / Jaipur / Pune 
    • ● Offers a unique touch-and-feel experience for discerning customers, architects, and influencers 
    • ● No sales orientation — designed for experience 
    • ● Average size of each company-owned showroom is approx. 7,000 sq. ft. 
    • ● With over 14,000 sq. ft. of display space, the Hyderabad CSS is the largest company showroom
  • Multi layered Marketing Infrastructure
    • ● 243 CERA Style Galleries (CSGs): Dealer-owned showrooms with pan-India coverage 
    • ● Designed to complement or substitute CERA Experience Centres 
    • ● Selection filters include: - showroom location, display area size, sales turnover history, and dealer commitment 
    • ● Exclusive product displays in a dedicated, branded space 
    • ● Trained sales staff assist customers in making informed purchase decisions 
    • ● Minimum showroom size typically exceeds 1,000 sq. ft.
  • Multi layered Marketing Infrastructure.
    • ● 243 CERA Style Hubs (CSHs): Dealer-owned showrooms with pan-India presence 
    • ● Strengthening brand visibility in Tier B & C towns 
    • ● Dedicated display zones showcasing CERA’s featured product range 
    • ● Showroom sizes typically range between 500–800 sq. ft
  • Multi layered Marketing Infrastructure
    • ● 1,364 CERA Style Centres (CSCs): Retailer-owned units enhancing last-mile brand presence 
    • ● Over 1,400 CSCs planned over the next 3–4 years 
    • ● Designed to elevate retail engagement and product visibility 
    • ● Showroom sizes typically range between 100–500 sq. ft.

CERA’s campaign featuring brand ambassador Ms. Kiara Advani reflects the brand’s commitment to style, innovation, and modern living — supported by consistent investments across TV, digital, OTT, and architectled platforms to enhance visibility and consumer connect 

https://youtu.be/crMpfXE0rm4?si=WgVRfNMaDR8hdBUo


  • 40% PAT Growth (FY23 vs. FY22)
  • #1 Market Leader in India for Sanitaryware
  • Largest Sanitaryware facility in India
  • ZERO Debt Company
  • Rs.751 cr. Cash and Cash Equivalents
  • ROE (%): 12% se19%

 Thank you for contacting Rounaq! Please let us know how we can help you. 

Whatsapp: 7838491131

SEBI registered RA : Rounaq Bakshi
Waheguru

Comments

Post a Comment

Popular posts from this blog

Transcript of NMDC Limited post Q4 & FY 2024-25 Results

Image
Transcript of NMDC Limited post Q4 & FY 2024-25 Results Growth in PAT on an annual or a year-on-year 12-month basis of around 19% and PBT after exceptional item of around 16% Gold operations in Legacy, the first year was have also stabilized Legacy in the last 2 months, 3 months.  And hopefully, in this financial year, Legacy would also be showing good profits IMPORTS India which imports around 55 million, 60 million tons is likely to go up to 150 million to 160 million tons of import for India in terms of coking coal.  Have entered into arrangement with SAIL 60% of total sales as of date is routed through SAIL because send it to their stocking yard.  So based on the user charge, they also market mmdc products 40% still Nmdc market directly in terms of HR coils 2025 year will be much more substantially action packed in terms of NMDC Open new mines within India, coal and iron ore Outside India, we hope to acquire a few mines.  This will be a year where it will be ...
Read more

Looking to park some excess funds for the short term.?

Image
Looking to park some excess funds for the short term.  LiquidBeES by Nippon - has been the default choice for years. But lately, it’s become muscle memory to run everything past ChatGPT.  Just a quick: “Is there a better option than LiquidBeES?” It turns out, there is.  LIQUIDCASE by Zerodha AMC.  Difference was not subtle and decision was easier : - Expense ratio: Less than half of LiquidBeES - Net returns: ~6.2% vs ~5.7% (1-year annualized) - Same safety, same liquidity - AUM already >1/3rd of LiquidBeES in record time This is how discovery is changing. And this is how smart products go viral. Zerodha didn’t try to educate the market.  Discovery is no longer driven by ads or advisors.  It’s driven by habit, trust, and tools like ChatGPT. And when you get it right, traction follows fast. I won’t be surprised if LIQUIDCASE overtakes LiquidBeES in under 18 months. Thank you for contacting Rounaq! Please let us know how we can help you.  About me :...
Read more

𝐖𝐑𝐲 𝐃𝐨 ππ‘πˆπ¬ 𝐈𝐧𝐯𝐞𝐬𝐭 𝐒𝐧 𝐈𝐧𝐝𝐒𝐚?

Image
  𝐖𝐑𝐲 𝐃𝐨 ππ‘πˆπ¬ 𝐈𝐧𝐯𝐞𝐬𝐭 𝐒𝐧 𝐈𝐧𝐝𝐒𝐚? Whether you're living in the US, UAE, UK, or Singapore; India continues to be a hotspot for wealth creation. But why do so many NRIs still invest here? Here’s why πŸ‘‡ ✅ Higher Returns – Indian equity markets, mutual funds, and even fixed deposits offer attractive long-term returns. ✅ Tax-Free Income – Interest from NRE and FCNR deposits is tax-free in India. Plus, DTAA helps avoid double taxation. ✅ Currency Edge – You invest in INR, and with the right timing, your gains in foreign currency terms could be even higher. ✅ Diversification – Indian assets like gold, real estate, and stocks add balance to a global portfolio. ✅ Future Ready – Planning to return to India someday? Build your base early with property or retirement-focused investments. ✅ Emotional Roots – Beyond numbers, India is still home. πŸ’‘ Whether it’s for wealth creation, retirement planning, or building assets back home, India offers a solid mix of growth + stability...
Read more