NETWORK18 MEDIA: Understanding Mukesh Ambani Media empire

 1. Video: https://youtu.be/13Hif3W3Euk?si=71ZorqRfHoezTfxJ

This company roughly never made money for Reliance post the acquisition done few years ago.

But things have changed and when they change, you need to think with a different mindset

  • JioCinema app becomes a part of Viacom18 portfolio, will help the Company play a leading role in India’s transformation to a streaming-first approach  
  • Viacom18 has now access to Rs. 15,145 cr cash which will be instrumental in creating a compelling content offering for consumers across the country  
  • IPL made a blockbuster debut with a stellar opening weekend, as the number of video viewers for the first weekend on JioCinema surpassed what was recorded by the entire season last year. 
  • This was also higher than the ICC T20 World Cup 2022. The time spent per viewer per match touched 57 minutes, 60% higher compared to last season’s first weekend. 
  • Viacom18 completes the transaction for strategic partnership with Reliance, Bodhi Tree Systems and Paramount Global to form one of the largest TV and digital streaming companies in India 
  • Viacom18 sets new benchmarks for digital streaming with IPL, breaking records for app downloads, time-spend, and concurrency  
  • ~1.5bn video views made it the highest-ever opening weekend on digital. 50mn+ app installs and 100mn+ new viewers were driven by JioCinema’s extensive fan-centric features like 4K feed, 12- language coverage, 16 unique feeds, hype mode, and multi-cam setup, among others  
  • Business News: CNBC TV18 was the undisputed leader in the English Business News genre with 70%+ 5 overall share and 80%+ viewership share during the market hours  
  • Network18’s Digital news portfolio reaches 200mn+ internet users every month, making it the second largest digital news/information platform by reach in the country. 
  • Driven by the constantly expanding coverage topics and innovative reporting formats, especially focused on mobile first internet users, the platform reaches ~45% of the category audience. 
  • With presence across genres (general news, finance, cricket, opinions, entertainment etc.) and languages, Network18’s suite of websites attracts a diverse audience and offers an ideal platform for advertisers to connect with their consumers.  
  •   Viacom18’s OTT platform, continued to leverage the strength of the TV network’s impact properties to drive footfalls and engagement. The latest season of Bigg Boss delivered ~25bn minutes of watch-time, 47% growth over last season  
  •    Debt Equity Ratio:  8.61 Vs  2.86  

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