Cineline India Limited: Hidden gems

1. https://youtu.be/KJ2uO9mCDnA?si=X9ylid-ANaQu4lCb 

2. https://youtube.com/shorts/cXRrZZLr_YY?si=iJMx67oIRYmMXcvL

3. https://youtu.be/RlANoKhE2pw?si=4ohVq4DgfQtHxm1c

I spend most of my time in thinking towards turnaround strategies that if they play out well, what are the odds of them being successful along with risk involved.

  • Cineline India re-enters film exhibition business with MovieMax brand

  • The company, which had been present in this business since 1997 under the brand name of Cinemax, recently re-branded itself as MovieMax

  • Earlier on April 1, PVR had announced the discontinuation of its operations of 23 screens across nine properties after the expiry of their lease with Cineline India.

  • Cineline had leased out nine properties with 23 screens to PVR for running multiplex operations.

  • The group marked its foray into the film exhibition business in 2002 through CIL owning & operating one of the reputed multiplex chains – Cinemax. 

  • However, in 2012, the company sold its Cinemax brand as well as operations to PVR Limited (PVR) and changed its business model from film exhibition to owning & leasing of cinema halls to PVR for the latter to run its film exhibition business.

  •  Hence, from 2012 till March 2022, the company generated a major part of its revenues from PVR. However, w.e.f. April 1, 2022, the company marked its re-entry into the film exhibition business by terminating the lease agreements with PVR and developing its own brand – Moviemax. 

  • Hence, since April 2022, Moviemax is operating as a full-fledged multiplex chain.

  • The Company expects to realise an amount of Rs. 350 crores out of the sale proceeds from Hyatt Centric Hotel, Goa. In case of non-realization of the hive off plan, the Company believes that the hotel will generate healthy business and EBITDA going forward.  

  • 29 Cinemas with  26,000+ seats 
  • Admits (# Lakhs):  35.8 
  • Hotel Business – Hyatt Centric, Goa :  5 Star Premium Leisure Hotel 
    • 168 keys

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