TIPS INDUSTRIES: Content that can be monetized multiple times naturally commands greater economic value

My first video:  21 May 2023: https://www.youtube.com/watch?v=HmTW6Q_TmI8

  • Tips Industries outperformed sectoral growth by 2.8x over the past 7 years 
  • YouTube Views (in. Bn):  59.6  ( 2022) and  19.3 ( 2019)
  • Content Cost :  Content acquisition cost is entirely funded through internal accruals 
  • Over 78.62 Mn YouTube channel subscribers/followers   
  • 100% of Content cost is written off from profit & loss account in the quarter of release. 
    • There is no Capitalization & no pending write-offs in the future. 
    • Company has followed this policy since inception
  • Catalogue is licensed to 
    • OTT platforms 
    • Content Aggregators 
    • TV Channels 
    • Telecom Companies 
    • Radio Stations
    • Advertisers 
    • Event Management Companies 
    • Hotels, Restaurants, and Others
  • Reducing Equity Shares  -26%
    • 2009 :  1.73 and Now  1.28 in 2023 
  • Evergreen & Rich content of over 30,000 songs across genres, languages & decades giving us high visibility of music revenue
  • Digital Advertising – Key Driver of Indian Music Industry 
  • Content that can be monetized multiple times naturally commands greater economic value 
  • Music ranks at the top of the content pyramid when ranked on repeated monetization
  • Music is now an internet business :  Streaming comprised 65% of total revenues in 2021, an increase of 24.3% vs 2020, for the Global Music Industry
  • On average, Indians spend 2-3 hours on Social Media daily, which is at par with the global average. 
  • 73% of the audience belonging to the age group of 45 years to 54 years use YouTube to watch online content

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